Mallory Serovy graduated from the Aveda Institute in West Des Moines in July 2025. She discovered her passion for hair at a young age and is always drawn to the creativity and confidence that comes with helping others look and feel their best.

Get to know Mal more

Mallory lives in North Liberty. When she’s not behind the chair, she enjoys quality time with friends and family, maintains an active lifestyle through regular gym visits, and appreciates spending time outdoors. Mallory is thrilled to be part of the Le rêve Salon & Spa team and looks forward to building lasting connections with her clients.

Why Aveda?

I’ve grown up around Aveda products, so I’ve experienced their quality, performance, and commitment to natural beauty. As someone with severe food allergies to dairy, eggs, and peanuts, I appreciate that Aveda is 100% vegan and free from animal-derived ingredients, giving me complete confidence in their safety.

What product can you not live without?

BeCurly Cream

Mallory’s Services 

Haircuts, Hair Coloring, Nails, and Nail Designs