New talent stylist & nail artist

Mallory Serovy

I am a graduate of PCI Academy in Iowa City, where I discovered my passion for the beauty industry and creating meaningful connections with my guests. I grew up in a small town just outside of Iowa City and am so excited to begin this new chapter and start building my career behind the chair. I can’t wait to welcome you into my chair and help you feel confident, beautiful, and completely yourself! Follow along on Instagram to see my work and salon journey! @by.madison.lynn

Get to know Madison more

Outside of the salon, I’m passionate about wellness and creating a balanced, healthy lifestyle. You’ll usually find me going on long walks, getting lost in a good book, or listening to a podcast. I love all things beauty, wellness, and personal growth. I’m always looking for ways to learn and grow both personally and professionally.

Why Aveda?

Choosing Aveda felt like a natural fit for me because I truly love what their products can do for my clients’ hair while also aligning with the values that are important to me. I love that Aveda takes a holistic approach to beauty and wellness, creating products that help my clients feel their best while being mindful of the world around us. Their commitment to caring for the environment and giving back to communities is something I’m proud to be a part of. Wellness is such an important part of my own life, and I love being able to bring that same sense of care, intention, and well-being into the salon. For me, Aveda is more than just beautiful hair.

What product can you not live without?

Air control

Madison’s Services 

Everything hair and nails as well as facial waxing!